Marketing the Shoemaker
The Shoemaker’s Gospel by Daniel Brent is the first original work of fiction for Loyola Press. The marketing for the book is also unique. No advertising is planned. Neither will the company mail copies en masse to reviewers and journalists. Instead, the publisher is mailing 3500 complimentary copies of the book to pastors, deacons, and directors of religious education. Loyola thinks that the novel has the makings of a popular hit, and the idea is to get the book into the hands of grassroots gatekeepers who will talk it up.
The novel is a charming, fable-esque depiction of the ministry of Jesus as seen through the eyes of a sympathetic bystander, a shoemaker in Capernaum. The author, Daniel Brent, got the idea for the story from his daughter, who asked him to name the historical figure he would most like to meet. For Brent, that person was Jesus. He began to write, using the techniques of imaginative contemplation on the the gospel stories developed by St. Ignatius Loyola.
The novel is being published simultaneously in Spanish — another first for Loyola Press.
It’s hardly news that the saints were real human beings with very human flaws. That’s the point about saints; they’re people like us who’ve achieved great holiness. But no one has taken this notion farther than Thomas Craughwell does in his entertaining new book
The Tigers trounced Kansas City this afternoon and clinched a playoff spot. Motown rejoices and the champagne flows. But consider the spiritual side of this sports drama. This is the same team that lost 119 games three years ago, the second most in baseball history. Not only is the team the same. Many of the players are the same. Ten Tigers on the roster this afternoon played on that dreadful 2003 team. Three years ago they were terrible. This year they’ve been superb. This shows not just the possibility of redemption but the reality of it. Cubs fans take heed.
Jeremy Driscoll, OSB, is a most unusual monk. He’s a poet, patristics scholar, and professor who teaches both in Rome and at Mount Angel Abbey in Oregon, his monastery. He’s also the author of 
Several weeks ago, author Chris Lowney set out on the Camino de Santiago, a 500-mile pilgrimage across northern Spain to the Cathedral of Santiago de Compostela. Lowney took the long trek to launch his new organization Pilgrimage for Our Children’s Future, which funds education and healthcare projects in the third world. This morning Chris
The reason, says Bottum, is that Powers’ literary world was too narrow. He wrote about middle-aged Catholic priests in Midwestern parishes in the years before Vatican II. The contrast between their comic clerical foibles and the reality of what priests do in the sacraments was an “extremely efficient device for the fiction writer’s task of showing human life as the intersection of the mundane and the divine.” But this special Catholic world vanished in the 1960s and 70s, and interest in J. F. Powers went with it. Concludes Bottum: “He really was the finest American Catholic writer of the twentieth century. And that century is over.”
I like the Atlanta Braves well enough, but I’m not a special fan. They’re 18 games behind the Mets in the NL East, and I’m looking forward to a Tigers-Mets World Series. But Sister Marian of the Dominican Sisters of Hawthorne loves her Braves. She went to a Braves game when she was a young nun, and had that baseball epiphany that smites the true fan. “She adored everything about it: the grass, the sun, the fans, the players and the pretzels,”