People of the Book
A Blog about Book Publishing from a Catholic Perspective

Book Titles

January 8th, 2008

Seth Godin has some thoughts about titling books (and other things too). You can be descriptive. You can be clever. Or there’s another alternative: “The third approach is to pick a name that gets talked about. To create a phrase that you hope will enter the vocabulary. . . . It doesn’t always work, but when it does, you sell ten books, not one.”


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