Seth Godin (him again) has a good post on the dangers of dumbing down.
When you dumb stuff down, you know what you get?
And (I’m generalizing here) dumb customers don’t spend as much, don’t talk as much, don’t blog as much, don’t vote as much and don’t evangelize as much. In other words, they’re the worst ones to end up with.
I’ll take the smart customers/readers/prospects every time, please.