People of the Book
A Blog about Book Publishing from a Catholic Perspective

Online Book Sales Booming

January 29th, 2008

More books are sold online than any other product and online books sales are booming, according to a Nielsen Online report. 41 percent of internet users in 48 countries had bought books online, up from 34 percent two years ago.

The biggest increases occurred in China, India, and other developing nations. Here are the top ten countries by percentage of internet users buying books online. (The U.S. had 54 million online book buyers, but that was only 38 percent of internet users.)

1. South Korea - 58%
2. Germany - 55%
3. Austria - 54%
4. Vietnam - 54%
5. Brazil - 51%
6. Egypt - 49%
7. China - 48%
8. India - 46%
9. Taiwan - 45%
10. UK - 45%

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