Why Publishers Are Slow
Why does it take so long to publish a book? asks a Times Book Review essayist. Answer: marketing. “Publishing still relies on a time-honored, time-consuming sales strategy: word of mouth.”
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As soon as a literary agent has sold a publisher a book, and even before it’s edited, copy-edited, proofread and indexed, the publicity wheels start turning. While writers bite their nails, the book editor tries to persuade the in-house sales representatives to get excited about the book, the sales representatives try to persuade retail buyers to get excited, and the retail buyers decide how many copies to buy and whether to feature the book in a prominent front-of-the-store display, for which publishers pay dearly. In the meantime, the publisher’s publicity department tries to persuade magazine editors and television producers to feature the book or its author around the publication date, often giving elaborate lunches and parties months in advance to drum up interest.
Filed under: Marketing by Jim Manney |
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